Be understood in 7 seconds.And have the right people say "that's for me".

7 seconds. That's how long you have to make a first impression.

You're brilliant at what you do. But when someone asks "so, what do you do?", your answer doesn't quite land. I'll help you say it so clearly that the right clients get it straight away.

Researchers at Princeton found people start forming an opinion of you in a tenth of a second, before you've even opened your mouth. So when you finally get the chance to speak, make it worth remembering.

Book a chat See how it works

Just Flippin' Do It. No excuses. Just action.

Wendy Sneddon smiling, arms folded on the back of a chair — **Wendy Sneddon** Author · TEDx speaker

Sound familiar?

You know you're good at what you do, but…

You dread the "so, what do you do?" bit
People nod politely, then move on
The wrong people get in touch, and the right ones don't
Referrals have dried up, because people can't say what you do

None of that is about how good you are. It's about how you say it, and that's easy to fix.

How it works: 5 simple steps

The same 5 steps from my book, So What Do You Do? We work through them together until your answer rolls off your tongue.

1
Who do you serve?
Get clear on exactly who you're for.
2
What do they want?
Know what's really on their mind.
3
What results do they get?
Say what changes for them, not what you do.
4
Where will you find them?
Be in the right rooms, online and off.
5
Who are you?
Bring your story and personality, so people remember you.

What you'll get

People understand what you do in 7 seconds
The right clients say "that's for me"
People remember you, and pass your name on
Networking, sales calls and LinkedIn finally work

Work with Wendy

Start wherever suits you. Every step is built on the same 5 steps.

£9.99 Start here: get my book
The digital copy of So What Do You Do?, with all 5 steps. Buy the book

Step 1 · Do it yourself

How to Create a Memorable Introduction

£99

online course

Work through the 5 steps at your own pace and create an introduction people remember.

Start the course

Step 2 · Three days with me

Expert Business Communication Summit

£2,997

22 to 24 January 2027 · The Fig Tree Hotel · maximum 6 people

Three days exploring every way your business communicates, so you attract more clients and more money.

Your introduction nailed, using the 5 steps
Website, LinkedIn and pitch wording reviewed
One-to-one hot seat time with Wendy
A free copy of my book, So What Do You Do?
The 7 C's Business Audit
A follow-up call 30 days later

Book your place

The top programme

The Full Works

A business that's clear, known and well run, that runs without you, and is worth more because of it.

£25,000

12 months · paid in full

Talk to Wendy Pay in full

Limited to six clients a year.

What's included	Value
VIP Day to nail your message using the 5 steps	£1,000
12 months' mentorship: monthly one-to-one sessions, with support in between	£12,000
Your business book, written with you	£15,000
Your book launch, your way: an event near you, or a joint launch with fellow authors at The Fig Tree, plus Amazon launch plan, press release and social media campaign	£5,000
Your business systems sorted: 7 C's review, Micro Business Control Centre set up, key processes written down	£5,000
Your words rewritten: website, LinkedIn, pitch and proposal templates	£2,500
The Ask Mastermind: a half day with Russell Dalgleish to work out your ask, then introductions from Wendy and Russell to movers and shakers in their networks who can take your business to the next level	£2,500
Two 3-day strategy retreats at The Fig Tree, including accommodation and food	£7,000
Your audiobook, recorded	£2,000
10 podcast guest spots, pitched and booked for you	£1,500
A professional brand photoshoot	£500
All my books and courses	£500
Total value	£54,500
Your investment	£25,000

Book Wendy to speak. Her talk, So, What Do You Do?, is practical, funny and down to earth. Your audience leaves with an answer people actually remember.

Enquire about speaking

22 to 24 January 2027 · 6 places

Expert Business Communication Summit

Three days at The Fig Tree Hotel in Shanklin, on the Isle of Wight. A small group of six business owners, working on how you say what you do until it's clear, memorable and bringing in the right clients.

£2,997

Includes my book, So What Do You Do?, the 7 C's Business Audit and a follow-up call 30 days later.

Book your place Book a 15-minute chat first

You leave with the work done. Your introduction, website wording, LinkedIn profile and pitch, written in the room.
Real one-to-one time. Only six places, so I work on your business and your words.
Understood in 7 seconds. Practise your introduction out loud until it feels natural.
Space to think. Three days away from the day-to-day, by the sea.
Connections that last. Five other business owners who are serious about growing.
Support afterwards. A 30-day follow-up call to fine-tune what you've built.

Meet Wendy

"If people don't get what you do, they can't buy it."

I've worked in leadership, hospitality, publishing, wellbeing and more, and I've been to more networking events than I can count. I've heard thousands of people answer "so, what do you do?"

Most of them were brilliant at their jobs. But they gave a job title, rambled, or bored the pants off people, and missed out on clients who would have loved them. So I wrote a book about it: So What Do You Do?

Now I help people say what they do so clearly that the right clients get it straight away. No jargon, no scripts, no excuses. Just action.

I'm a published author, TEDx speaker and the creator of The Ask Architect. Away from work, I love Scotland and home with my husband. My greatest passion is my gorgeous grandchildren.